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Subang Parade

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Subang Parade was the first ‘regional’ shopping centre in Selangor when it was opened in 1988. The centre is located in the heart of Subang Jaya’s commercial district, a township 25 minutes drive from Kuala Lumpur.

Subang Parade's positioning strategy is neighbourhood-focused, with an emphasis on its primary trade area. This market focus provides the centre with a captive customer base, whose needs are met by a tenant mix offering value and convenience.

Subang Parade's refurbishment was recognised by the International Council of Shopping Centers (ICSC) with a Silver Award for Development & Design at the 2008 ICSC Asia Awards. Subang Parade remains the largest shopping centre in Subang Jaya.

Location No. 5 Jalan SS 16/1, Subang Jaya
47500 Petaling Jaya
Selangor
MALAYSIA
TitleFreehold
Primary Trade Area833,538 within 15-mins drive time
Gross Floor Area1,146,456 sq ft
Net Lettable Area476,577 sq ft
Car Park1,221
ValuationRM347.0 million
Tenants*123
Key TenantsParkson, HSL, Celebrity Fitness, Digital One,MPH
Occupancy94.8%
Visitor Traffic7.5 million
Year Opened1988
Year Acquired by REIT2006
Year Refurbished2006-7

Data as of 31 December 2010. * Only NLA Lots

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Subang Parade

Subang Parade's Top Ten Tenants


Tenant Trade Sector NLA (sq ft) % of Total
NLA
% of Monthly
Rental Income*
1 Parkson Department Store 140,620 29.6% 14.0%
2 Celebrity Fitness Leisure & Entertainment 34,317 7.2% 2.9%
3 Bata Fashion & Footwear 4,597 1.0% 2.4%
4 Digital One Electronics & IT 21,361 4.5% 2.4%
5 Kenny Rogers Roasters Food & Beverage 3,610 0.8% 2.0%
6 World of Sports Fashion & Footwear 5,769 1.2% 2.0%
7 TGI Friday's Food & Beverage 5,655 1.2% 1.9%
8 The Reject Shop Fashion & Footwear 9,192 1.9% 1.9%
9 Voir Fashion & Footwear 4,387 0.9% 1.9%
10 MPH Bookstores Gifts/Specialty 17,385 3.6% 1.9%
  Top 10 Tenants
(By Monthly Rental Income)
  246,983 51.8% 33.3%
  Other Tenants   229,684 48.2% 66.7%
  Total   476,577 100.0% 100.0%

* Based on monthly rental income for December 2010.

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Subang Parade's Tenancy Mix

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Subang Parade's Expiry Profile


For Year Ending
31 December
No. of Tenancies
Expiring
NLA of Tenancies
Expiring
(sq ft)
NLA of Tenancies
Expiring as % of
Total NLA
% of Total Monthly
Rental Income*
FY 2011 40 119,173 25% 28%
FY 2012 34 202,225 42% 34%
FY 2013 42 89,190 19% 29%
FY 2014 12 47,946 10% 6%

* Based on monthly rental income for December 2010.

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