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Subang Parade was the first ‘regional’ shopping centre in Selangor when it was opened in 1988. The centre is located in the heart of Subang Jaya’s commercial district, a township 25 minutes drive from Kuala Lumpur.
Subang Parade's positioning strategy is neighbourhood-focused, with an emphasis on its primary trade area. This market focus provides the centre with a captive customer base, whose needs are met by a tenant mix offering value and convenience. Last year, the introduction of a cinema and the marketplace have further enhanced the tenant mix of the centre, bringing us closer to our purpose in meeting customers’ needs.
Subang Parade's refurbishment was recognised by the International Council of Shopping Centers (ICSC) with a Silver Award for Development & Design at the 2008 ICSC Asia Awards. Subang Parade remains the largest shopping centre in Subang Jaya.
|Location|| No. 5 Jalan SS 16/1, Subang Jaya
47500 Petaling Jaya
|Primary Trade Area||833,538 within 15-mins drive time|
|Gross Floor Area||1,169,038 sq ft|
|Net Lettable Area||500,447 sq ft|
|Key Tenants||Parkson, Celebrity Fitness, Best Denki, Digital One, MPH|
|Visitor Traffic||11.4 million|
|Year Acquired by REIT||2006|
Data as of 31 December 2012. * Only NLA Lots
|Tenant||Trade Sector||NLA (sq ft)||% of Total
|% of Monthly
|2||Celebrity Fitness||Leisure & Entertainment||34,317||6.9%||2.9%|
|3||Digital One||Electronics & IT||21,361||4.3%||2.5%|
|4||Best Denki||Electronics & IT||24,739||4.9%||2.1%|
|5||TGI Friday's||Food & Beverage||5,655||1.1%||2.0%|
|6||Kenny Rogers Roasters||Food & Beverage||3,610||0.7%||1.9%|
|7||World of Sports||Fashion & Footwear||5,769||1.2%||1.8%|
|9||Voir||Fashion & Footwear||4,387||0.9%||1.7%|
|10||The Reject Shop||Fashion & Footwear||9,192||1.8%||1.7%|
|Top 10 Tenants
(By Monthly Rental Income)
* Based on monthly rental income for December 2012.
* Based on monthly rental income for December 2012
|For Year Ending
|No. of Tenancies
|NLA of Tenancies
|NLA of Tenancies
Expiring as % of
|% of Total Monthly
* Based on monthly rental income for December 2012. Figures may not round to 100% due to miscellaneous items.