Corporate Social Responsibility |
Hektar Asset Management strives to build sustainable business practices which positively impacts Hektar REIT's customers, stakeholders and unitholders. The REIT's portfolio covers three major markets throughout Malaysia: Subang Jaya in Selangor, Bandar Melaka in Melaka and Muar in Johor. The shopping centres catchment addresses over 1.3 million residents within its primary trade area and received 20.2 million visits in 2010.
Subang Parade's Durian Fest
Hektar REIT's properties are communal meeting points, proving to be a ‘favourite meeting place’ among the residents in its respective markets. The shopping centres focus on specific interests of the community and management dedicates a portion of the annual marketing effort towards social causes. Our management interacts with local government agencies, organisations and schools towards facilitating charitable events. Each Hektar centre may contribute various resources towards the events in the form of provision of space, sponsorship and promotion.
In 2010, the annual ‘Shop For Your School’ (SFYS) programme was carried out in Subang Parade and Wetex Parade. Mahkota Parade's SFYS was postponed due to the refurbishment of Mahkota Parade which was completed in May 2010. Since 2006, the SFYS programme has contributed over RM500,000 in valued gifts to local school communities in Subang Jaya, Melaka and Muar.
Mahkota Parade's Fashion Fun Walk For Charity
Following the refurbishment of Mahkota Parade, a Re-launch was carried out on May 1, 2010 and featured a "Fashion Fun Walk" which attracted over 1,800 participants. The event raised over RM35,000 for Yayasan Toh Puan Zarina, a haemodialysis centre. Subang Parade's 2010 Durian Fest collected over RM70,000 for the Children's Wish Society. Other beneficiaries of Hektar REIT's activities included the Sek Kia Eenh Cancer Fund, Rumah Jalinan Kasih, Pertubuhan Kebajikan Anak-anak Yatim Islam Muar, Little Sisters of The Poor, Rumah Orang Tua Seri Setia and others in communities throughout Subang Jaya, Melaka and Muar.
Our management also pursues causes relating to community development. In Wetex Parade, we held our ‘Little Big Book’ event which is aimed at increasing English speaking amongst primary school students, attracting over 90 participants and much media attention. The event won a Gold Award at the International Council of Shopping Centre (ICSC) Asia Awards in 2010 for Cause Related Marketing.
Wetex Parade's ICSC Gold Award for Cause Related Marketing