Corporate Social Responsibility
Hektar REIT’s sustained contribution in giving back to society over the years is a reflection of our identity, as a neighbourhood oriented shopping mall that cares for the community and environment in which it operates. Patrons are encouraged to bring in their loved ones to shop, dine and gather in many of our activities and events, prioritizing the involvement of family members and close ones. This attachment towards people of different cultures and background helps to nourish our corporate social responsibility efforts.
To stimulate the visitors to become avid readers, Hektar REIT shopping centres have created a designated reading corner in its centres. A book exchange program is incorporated whereby readers can exchange their used books for a preferred one shelved at the reading corner. Donations of books are encouraged as well.
After observing the good response when it was first initiated by Subang Parade, a collective action was executed on Mahkota Parade, Wetex Parade, Central Square and at Landmark Central. This added service created an impactful solution for shoppers to unwind and create a reading community within.
The month of February in 2016 marked the arrival of the Lunar New Year. Our flagship mall Subang Parade took an initiative to contribute to those who are unfortunate in Subang Jaya. Donation of daily essential items, red packets, including a door to door medical service amounting to almost RM4,800 were given to individuals in need of proper health care. Mahkota Parade followed suit with a visit to a special needs home in Bukit Baru, Melaka. Donations worth RM3,000 were made in the form of daily essential items along with distribution of red packets.
Forging ahead with our practice of celebrating festive events with the underprivileged, the holy month of Ramadhan saw all five shopping centres under Hektar REIT, coming together to celebrate with society via their respective programs. Subang Parade’s collaboration with Bersamamu TV3 was eventful, as provisions and scrumptious meals were served for impoverished families. Children were handed green packets and brand new traditional clothes by Dato’ Hisham Bin Othman, Chief Executive Officer of Hektar Asset Management Sdn Bhd. Three poor families were identified by the Mahkota Parade team, and donations worth RM1,500 of household items and RM500 cash were given to each of them.
80 senior citizens from Warga Emas Bedong, Kedah were brought to Central Square to celebrate Hari Raya. They were entertained by traditional dance performances and goodie bags were distributed during this event. Wetex Parade treated 80 orphans from Pertubuhan Kebajikan Anak-Anak Yatim Islam Muar to a breaking-fast event held at Kenny Rogers Roasters and green packets were handed out after Maghrib prayers. At Landmark Central, a collaboration was made between the members of the centre’s Super Kids Squad and tenants there to celebrate with children from an orphanage nearby.
Towards the end of the year, when school holidays were in full spring and the excitement of Christmas breaming, the centres promoted the act of endowment – one of the hallmarks of Christmas. Subang Parade, in partnership with FireFly airlines organised a charity visit to Pusat Kebajikan Kanak-Kanak Terencat Akal Malaysia, situated in Petaling Jaya, Selangor. With attendance by Chief Financial Officer of HAMSB, Puan Zalila Binti Mohd Toon and CEO of FireFlyz, Mr. Ignatius Ong, it was a delightful event. Children of special needs indulged in a dance performance with Santa Claus and the mascot of A&W, the meal sponsors for the event. Puan Zalila and Mr. Ignatius proceeded to offer wrapped presents under the Christmas tree and essential items that were donated by the team. 20 children were invited from Yayasan Sunbeam Home, Melaka to Mahkota Parade in the spirit of Christmas on 13 December 2016.
The event began with lunch at Manhattan Fish Market, a shopping spree for new clothes, and even a haircut at Maglio Hair Studio – in time for the season! Central Square and Landmark Central had activities for underprivileged children and members of Super Kids Squad respectively. Central Square held a sand art making event and distribution of goody bags for children at Penang Grace Home. Landmark Central wrapped up a successful year-end event that included a movie day out with Super Kids Squad members and children from a local orphanage.
The portfolio of shopping centres under Hektar REIT aims to create places where people love to shop and meet; and to promote sustainable values in the community in which we operate.